Practical guidance for planning, creating and managing content and social media with greater clarity, consistency and purpose.
What Should a Social Media Post Actually Do for Your Business? What should a social media post do for your business? It sounds like a simple question, but answering it before you create the post can change the way you approach your content. A post can look polished, get a few likes and still leave…
How to Turn One Business Idea Into a Week of Social Media Content You don’t necessarily need seven completely different ideas to create seven useful posts. Learning how to turn one business idea into a week of social media content can make content planning considerably simpler. The key isn’t copying the same message seven times…
What to Post When Your Small Business Has Nothing New to Say Some weeks, your business simply doesn’t have a big announcement. There is no new product, special event or exciting update waiting to become a social media post. That doesn’t mean you have nothing useful to say. In This Guide Why useful content doesn’t…
How to Decide What to Post on Social Media for Your Small Business In This Guide Start with purpose Five jobs One topic, five posts Four questions Build a system You know you should post something. You open Instagram, Facebook or LinkedIn, start a new post—and suddenly you have no idea what to say. So…